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Dispelling 6 Myths PR Sometimes has about Content Marketing
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would...
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Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a...
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a...
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The Complicated Business of Mixing Brand and Politics [Survey]
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there...
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The Benefit of Calculated in Risk in Public Relations
There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place....
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3 Reasons to take the 2020 JOTW Comms Survey
What do you think the top challenges facing communications and PR professionals today? What tactics would do you think are more important this year? How do you measure PR results?These are just a few...
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A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19)...
Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has well-defined...
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Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget...
Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but Econsultancy has put some numbers to it:“A survey of more...
View ArticleThe Meaning of Staying “On Message”
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. The purpose of messaging is to help a business speak with...
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The News May Be Recycling Much of its Content; Implications for PR and...
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting...
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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]
Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during...
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